How are Klavity Sims different from generic AI personas?

Every Sim trait is grounded in a verbatim line from a real customer call, so personas are on the record, not made up. Sims also react to your actual product by seeing it, not to a written description of it.

What do you feed Klavity to build a Sim?

Drop in a real customer interview or support-call transcript. Klavity extracts the people in it as personas with pain, want and love traits, each traceable to the line that justifies it.

Where do the bugs the Sims find go?

A Sim's reaction becomes a grounded bug — carrying the persona and the quote — filed straight into Plane, Jira, GitHub or Linear, with duplicates collapsed.

Phase 02 · your customers, in the room

Your customers, in the room while you build.

Turn real customer calls into AI personas that review your product in their own voice. Each one is grounded in a verbatim quote — so what they tell you is on the record, not guesswork.

Build your first Sim See how it works

Phase 01

Snap

A human catches a bug in one right-click.

Phase 02 · you are here

Sims

AI personas from real calls catch them for you.

Phase 03

AutoSim

Those Sims test every release — and self-heal.

The Sims path · transcript → personas → reaction → bug

From a customer call to a grounded bug — in their own words.

Feed Klavity a real interview. It builds your Sims, walks them across your live product, and files what bothers them — carrying the person and the quote behind it.

1Feed a call

acme — discovery call.txt

transcript28 min

Drop in a customer call

Upload a real interview or support transcript — the raw voice of a customer, exactly as they said it.

2Meet your Sims

Sarah Chen

CFO · client

pain · can't see what's overdue

Ravi A.

PM · client

want · bulk-approve

Personas, grounded in quotes

Klavity builds Sims with real pains, wants and loves — each one traceable to a verbatim line from the call.

3Sims react

app.yourproduct.com/overview

SC · CFO

These aren't sorted by urgency — I can't see what's overdue.

They walk your real pages

Each Sim looks at your actual product and pins exactly what bothers them, in their own voice.

4Files the bug

PLANE · PROJ-57 · UX

Overview list isn't ordered by urgency

"I can't see what's overdue at a glance." — Sarah Chen, CFO

grounded in a Sim's want

A bug with a human behind it

The reaction becomes a filed bug — carrying the persona and the quote that justifies it — straight into your tracker.

Why Sims, not synthetic users

Most AI personas make people up. Ours are made of real ones.

Made-up users with a made-up demographic tell you nothing. Klavity Sims are built from the voice of your actual customers, and they react to the product you actually shipped.

Grounded in verbatim quotes

Every pain, want and love links back to the exact line a customer said. No invented opinions — you can trace each insight to its source.

Reacts to your actual product

Sims walk your live pages and respond to what they see — not to a written spec. The feedback is about the thing you actually built.

Personas evolve with every call

Add another interview and your Sims sharpen — new traits, new quotes, a richer picture of who you're really building for.

Files grounded bugs to your tracker

A reaction isn't a dead-end note. It becomes a ready-to-fix ticket in Plane, Jira, GitHub or Linear — with the persona and quote attached, duplicates collapsed.

The voice of the customer, made tangible

A cast you can actually talk to.

Each Sim is a person extracted from a real call — with traits you can trust because they cite the line behind them.

Sarah Chen

CFO · enterprise client

pain · overdue items buried want · sort by urgency

"I can't see what's overdue at a glance."

Ravi A.

PM · power user

want · bulk-approve love · keyboard shortcuts

"I'm clicking approve forty times a morning."

Maya O.

Ops lead · new to the tool

pain · lost on first run love · the export

"I didn't know where to start, but the export saved me."

Put your customers in the room this week.

Bring one real call. Meet your Sims, watch them react to your product, and let them file the first grounded bug.

Build your first Sim Next: AutoSim →

Snap catches it · Sims review it · AutoSim runs it forever